The given record is a part- fulfillment from the training carried out at Kotak Mahindra Traditional bank, Agra as a management student. The study is actually confined to the banking market. The aim of the study is to understand the products and services of Kotak Mahindra bank suitable for the productive customers in retail bank, compared to the other public sector bank just like Punjab Nationwide Bank (PNB). This study will help us apply our classroom finding out how to understand how points work practically in the real-world. The world of banking has believed a new sizing at dawn of the 21st century with the associated with tech financial, thereby financing the market a stamps of universality. In general, financial may be categorized as retail and corporate bank. Retail bank, which is built to meet the requirement of individual consumers and motivate their savings, includes payment of utility bills, consumer loans, credit cards, bank account and the like. Corporate banking, on the other hand, caters to the need of corporate buyers like bills discounting, starting letters of credit, handling cash, and so forth Application of promoting concept inside the banking sector was brought to enhance the client satisfaction the insurance plan of privatization of bank services is aimed at encouraging your competitors in the bank sector and introduction of economic services. Therefore, services such as Demat, Net banking, venture capital, etc came into existence to focus on the needs of community. An important goal for every company today is greater functional efficiency and customer satisfaction. The analysis is started with complete the macroeconomic overview as well as the effect of economic policies of RBI around the banking solutions. Kotak Mahindra Finance Ltd. is the initial nonbanking finance company in India to convert itself in to a bank since Kotak Mahindra Bank Ltd. Today, we could one of the fastest growing traditional bank and among the most admired banking institutions in India. It offers total financial alternatives for unlimited needs of all individual & nonindividual customers depending on the customer's need - delivered through a state of the art technology platform. Investment products like Mutual Cash, Life Insurance, selling of gold coins and pubs etc are also offered. The lender follows a mix of both open and shut down architecture for distribution of the investment items. All this can be backed by strong, in-house study on Shared Funds. Beneath the study the assistance have been examined focusing after the various providers, product features, and the strategies under the same product, types of customers, crucial partners and financial overall performance in financial features of firm and the growth. The source of data is second collected coming from company's publications and publications and site links featuring the required information required in project report.
OBJECTIVES OF THE STUDY
Name of the job:
" A STUDY ON BANK SERVICES UNDER THE CONVENIENCE BANKINGвЂќ Objective in the study:
To understand the various services and products available for clients provided below " the ease bankingвЂќ. To examine the Of india bank scenario and its needs.
The analysis aims at learning the methods involved to handle the bank. In today's competitive environment, researchers and service marketers put superb effort in developing consumers' service commitment in order to keep competitive border. Loyalty in retail banking sector is usually of great importance. So the crucial objective with the study is usually, to identify needs and pleasure as the major factors behind customer loyalty in retail banking. The major target of this examine is to check out the main antecedents of fulfillment in service sector like retail banking. In comply with this; in particular, this kind of study searched for the answers of the next questions: Analysis question 1:
What is the role of dimensions of service top quality in the formation process resulting in overall customer satisfaction? There are various...